Bounce rate is a percentage that tells you how many of your visitors left your website after only viewing one page.
It is important to keep track of your bounce rate to understand how interested your website visitors are in the content that you present on the website. The lower the score, the better - it means that visitors are engaged with your website content. We recommend to try and keep your bounce rate below 40%.
If you are seeing a high bounce rate, consider updating your homepage photos. Bookers want to experience your property before they arrive in person. High-quality photography is the best way to make a great first impression!
It is also a good idea to pay attention to your Top Bounce Sources. These are websites that drive traffic to your website, however, often results in a bounce. You want relevant traffic to your website, meaning visitors that are actually interested in booking accommodations.