How Do I Create a Great Page Title?

Your meta titles are one of the first elements detected on your website by search engines when they index your website. The meta title is meant to give search engines a short summary of what your website page is about. Having appropriate keywords in the meta title will not only improve your rankings, but can significantly improve the number of visitors that click on your link. Meta titles will appear as the blue hyperlinked text on a search engine's results page.


In our BackOffice, the system automatically fills in the Page Title section for you. However, you may edit the Page Title (Meta Title) to make it more specific. Go to CONTENT – PAGES. Click on the button EDIT next to the page you are interested in. Then click on CONFIGURE and fill in the Page Title section. See image below.

Here are some aspects to consider when creating a meta title:

  • Use relevant keywords, however it should be descriptive and within context. There is no need to repeat keywords in the title 
  • Avoid using commas, dashes, underscores, or other punctuation
  • Always check the spelling to make sure it is correct
  • Keep your title short and simple; a maximum of 60 characters
  • Do not duplicate titles; each one should be unique and relevant
  • Best practice to only use 1-2 keywords per page