When you have your own property website, it’s important to track the performance so that you understand what is going well and what can be improved. Therefore, BookingSuite website offers analytics. On top of that, you may want to set up Google Analytics (GA) tracking for your website as well.
With Google Analytics, you can track detailed performance metrics of your website, such as:
The number of visits to your website
The percentage of new vs. returning visitors
How long visitors stay on each page of your website
The locations from where you receive traffic
Here's how to get started ...
First, you will need to get your Google Analytics tracking code:
Once you have copied the Universal Analytics (UA) code, you will then need to:
Log into your BookingSuite back office.
Go to Settings > Website and select “Google Analytics tracking info.”
Paste the Tracking ID you copied earlier into the empty text box.
Click Save at the bottom right of the page.
Click Publish at the top right of the webpage in order to enable Google Analytics tracking onto your website.
* Please note, this is meant for Universal Analytics only. This will not include cross-domain tracking, Ecommerce Tracking, etc. (for cross-domain tracking: see the continuation of the article), Also, the data shown on your analytics dashboard may not exactly match your Google Analytics account, as BookingSuite uses a different data source to track your website's traffic.
Google Analytics tracks visitors based on cookies set on the same domain. If a visitor clicks a link on a website and lands on another domain, Google Analytics tracks 2 separate visitor sessions on 2 different domains.
It's possible to change this default behaviour of Google Analytics by adjusting some technical configurations. Enabling the cross-domain tracking Google Analytics maintains the same user session throughout multiple domains.
Why do we need this?
Your own property website and its BookingEngine are on 2 different domains. It's essential that a customer’s session remains consistent.
Because your property website has one domain for the site and one domain for the booking engine, a set up is needed in your Google Analytics account, so that when a guest crosses from one domain to another, Google Analytics won’t wrongly count it as a new visit (considering the redirect to the booking engine as a new referral visit).
Select Referral Exclusion List from the drop-down menu.
Click on Add Referral Exclusion.
Add reservation.booking.expert and click on Create.
Repeat the procedure and add your own property’s domain.
Once completed this procedure Google Analytics will not track the website domain as referral of the BookingSuite Booking Engine and cross-domain tracking will start working on your website. Google Analytics will show the correct data for the number of visits.