What Are 301 Redirects And How To Set Them up?

When moving an existing property website to BookingSuite, you can preserve your search engine ranking by using Page Redirects. Page Redirects, also known as 301 Redirects, help to maintain existing links in search engines, blogs, etc. and redirect travel shoppers and search engines to the appropriate page on the new BookingSuite website. Page Redirects also inform search engines to update old page links to the new BookingSuite website links for future shoppers.

In simple terms, you can think of a Page Redirect as a ‘change of address form’ that you would get from a post office – if someone doesn’t know you’ve moved, you want to make sure all your mail is forwarded to your new place!

*You can only set up redirects if already had an existing website (for example, www.myhotel.com). If you’d like assistance with this process, please contact our team


Before you set up a 301 redirect, it is important to make sure to complete the following steps:

  1. Check if your existing personalised website address has already been registered in the system. Login to your BackOffice as usual and go to Settings > Website > Domains. If you do not find your personalised website link here, please contact our team to pass on this information.
  2. Import the page links (URLs) of your original website structure by clicking on "Import URLS". Make sure that you only do this after step 1 has been completed, as it might cause your website to go down if you don't. 
  3. Fill out the equivalent of this page on your new BookingSuite website in the column "Redirect to". For example: if the original link points to an attractions page, you should point the new URL to the attractions page on your new BookingSuite website. Make sure that you also select the correct language in the last column. For example: if the original link points to a page in English, you should select the same language. 

Only once you have completed the steps above, you are able to set up the actual 301 redirect. Simply click follow these final steps:

  1. Click on the blue button "+ New Redirect" on the right 
  2. Click on Save at the bottom right
  3. Publish your website by clicking on Publish at the top right hand corner